Privacy Policy

Introduction

This Privacy Policy (the "Policy") describes the data practices of 7v777 (the "Platform", "we", "us" or "our") in relation to the personal information of registered users and visitors to the 7v777 website at 7v777.cam. The Operator of the Platform is the licensed entity responsible for data processing under the applicable gaming licence.

By registering an Account on 7v777 or by continuing to use the Platform after this Policy has been made available to you, you acknowledge that you have read this Policy and consent to the collection and processing of your personal data as described herein. If you do not agree to the terms of this Policy, you must discontinue use of the Platform and close your Account.

This Policy should be read alongside our Terms & Conditions. In the event of any conflict between this Policy and the Terms & Conditions regarding privacy matters, this Policy shall prevail. Nothing in this Policy constitutes legal advice.

Definitions

For the purposes of this Policy, the following terms have the meanings set out below:

• "Personal Data" means any information relating to an identified or identifiable natural person, including but not limited to name, date of birth, contact details, financial information and device identifiers.
• "Processing" means any operation performed on Personal Data, including collection, storage, use, disclosure, erasure or destruction.
• "Data Controller" means the Operator of the 7v777 Platform, which determines the purposes and means of processing your Personal Data.
• "Data Processor" means any third-party entity that processes Personal Data on behalf of the Data Controller under a contractual arrangement.
• "Cookies" means small text files placed on your device by the Platform to store session information, preferences and analytics data.
• "KYC" means Know Your Customer — the identity and address verification process required under applicable anti-money laundering obligations.
• "Account" means the registered user profile through which you access 7v777 services.
• "Platform" means the 7v777 website, mobile-optimised interface and associated applications and services.

Data We Collect

7v777 collects Personal Data through several channels: directly from you when you register, deposit, withdraw or contact support; automatically when you browse or interact with the Platform; and from third-party verification and fraud-prevention providers. The categories of data we collect are set out in the table below.

3.1 Data You Are Not Required to Provide

Certain fields at registration are optional (e.g., preferred language, promotional preferences). Providing optional data is entirely at your discretion. However, Identity Data, Contact Data and Financial Data are mandatory — without them, we cannot open or maintain your Account, process transactions or comply with our legal obligations.

Legal Basis for Processing

7v777 processes your Personal Data only where a valid legal basis exists. Depending on the processing activity, we rely on one or more of the following grounds:

• Contractual Necessity: Processing is required to fulfil our obligations under the Terms & Conditions — for example, operating your Account, settling bets and processing withdrawals.
• Legal Obligation: Processing is required to comply with applicable anti-money laundering (AML), counter-terrorist financing (CTF) and gaming licence requirements — including KYC verification and transaction monitoring.
• Legitimate Interests: Processing is necessary for our legitimate business interests, such as fraud detection, platform security, responsible gambling monitoring and service improvement, provided those interests are not overridden by your privacy rights.
• Consent: Where we rely on your consent — for example, for marketing communications or non-essential cookies — you may withdraw that consent at any time without affecting the lawfulness of prior processing.

How We Use Your Data

We use the Personal Data we collect for the following purposes:

• Account Management: Creating, maintaining and securing your 7v777 Account, including authentication and password recovery.
• Transaction Processing: Handling deposits, withdrawals and bet settlements in PKR and other supported currencies. Familiar payment channels available to Pakistani players — such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah — are referenced for context only; mention of these channels does not imply their endorsement of gambling activities.
• KYC & AML Compliance: Verifying your identity and residential address, screening against sanctions and politically exposed persons (PEP) lists, and meeting our anti-money laundering obligations.
• Fraud Prevention & Security: Detecting and investigating suspicious activity, account takeover attempts, bonus abuse and other fraudulent conduct.
• Responsible Gambling: Monitoring play patterns to identify indicators of problem gambling; applying deposit limits, loss limits, session time limits and self-exclusion measures; and fulfilling our duty of care obligations.
• Customer Support: Responding to your enquiries, resolving disputes and maintaining records of our communications with you.
• Service Improvement: Analysing usage data and feedback to improve Platform features, game selection and user experience.
• Marketing Communications: Sending you promotional offers, bonus notifications and product updates where you have provided consent or where permitted under applicable regulations. You may opt out of marketing communications at any time.
• Legal & Regulatory Compliance: Meeting our obligations under applicable gaming, AML, data protection and financial services regulations.

Data Sharing & Disclosure

7v777 does not share your Personal Data with third parties except in the circumstances described below. Where data is shared, we require the recipient to maintain appropriate data protection standards consistent with this Policy.

6.1 Service Providers

We engage third-party Data Processors to support Platform operations. These include KYC and AML verification providers, payment processing partners, fraud detection services, IT infrastructure and cloud hosting providers, customer support platform operators, and analytics service providers. These processors act strictly on our instructions and are contractually prohibited from using your data for their own purposes.

6.2 Gaming Software Providers

Certain game data (such as anonymised bet history and session outcomes) may be shared with licensed game providers whose titles are available on 7v777, solely for the purpose of game integrity verification, dispute resolution and return-to-player (RTP) auditing.

6.3 Legal and Regulatory Authorities

We may disclose your Personal Data to regulatory authorities, law enforcement agencies, courts or other public bodies where we are legally required to do so — for example, in response to a court order, AML investigation or gaming licence audit. We will notify you of any such disclosure where permitted by law.

6.4 Corporate Transactions

In the event of a merger, acquisition, restructuring or sale of all or part of the Operator's business, your Personal Data may be transferred to the relevant successor entity. You will be notified of any such transfer and your data will continue to be processed in accordance with this Policy or its successor.

6.5 With Your Consent

We will share your Personal Data with any other third party only where you have given explicit, informed consent to that specific disclosure.

Cookies & Tracking Technologies

7v777 uses cookies and similar tracking technologies to operate the Platform effectively, remember your preferences and gather analytics data that helps us improve the user experience. The categories of cookies we use are as follows:

• Strictly Necessary Cookies: Required for the Platform to function. They enable session management, login state, security tokens and core navigation. These cannot be disabled without breaking Platform functionality.
• Functional Cookies: Store your preferences, such as display language, preferred odds format and responsible gambling limit settings, so they persist between sessions.
• Analytics Cookies: Collect anonymised data about how users interact with the Platform — including pages visited, time on site and click paths — to help us understand usage patterns and improve the service. We use this data in aggregate form only.
• Security Cookies: Support fraud detection and account protection features, including recognition of trusted devices and detection of unusual login patterns.

You can control non-essential cookies through your browser settings or through the cookie preference centre available on the Platform. Disabling certain cookies may affect Platform performance or feature availability. We do not use cookies to serve third-party advertising on the 7v777 Platform.

Data Retention

7v777 retains your Personal Data only for as long as is necessary to fulfil the purposes for which it was collected, including satisfying applicable legal, regulatory, accounting or reporting requirements. The retention periods below represent general guidelines; specific retention obligations may be longer where required by the gaming licence or AML regulations applicable to the Operator.

• Account and Identity Data: Retained for the duration of your Account and for a minimum of five (5) years following Account closure, in compliance with AML record-keeping requirements.
• Transaction Records: Retained for a minimum of five (5) years following the relevant transaction date.
• Communications Records: Support interactions and complaint records are retained for up to three (3) years after resolution.
• Technical and Usage Data: Retained in identifiable form for up to twenty-four (24) months, after which data is anonymised or deleted.
• Marketing Preferences: Retained until you withdraw consent or until the Platform is decommissioned, whichever is earlier.

When Personal Data is no longer required, it is securely deleted or irreversibly anonymised in accordance with our data disposal procedures.

Data Security

7v777 implements appropriate technical and organisational security measures designed to protect your Personal Data against unauthorised access, accidental loss, destruction, alteration or disclosure. These measures include:

• Transport Layer Security (TLS) encryption for all data transmitted between your device and the Platform
• Encryption of sensitive Personal Data at rest, including payment credentials and identity documents
• Role-based access controls limiting staff access to Personal Data strictly to those with a legitimate operational need
• Regular security testing, vulnerability assessments and penetration testing of Platform infrastructure
• Incident response procedures for detecting, reporting and responding to data security breaches
• Staff training on data protection obligations and secure data handling practices

While we take all reasonable precautions, no method of electronic transmission or storage is completely secure. You are also responsible for protecting your Account credentials. If you suspect that your Account has been compromised, contact us immediately at [email protected].

International Data Transfers

The 7v777 Platform operates internationally. As a result, your Personal Data may be transferred to, stored in, or processed in countries outside your country of residence, including countries that may not provide the same level of data protection as your home jurisdiction.

Where such transfers occur, we ensure that appropriate safeguards are in place to protect your Personal Data — for example, contractual clauses requiring recipient organisations to process data to standards consistent with applicable data protection principles, or by transferring data only to processors operating in jurisdictions recognised as providing adequate data protection.

By using the Platform, you acknowledge and consent to the transfer of your Personal Data on this basis.

Your Rights

Subject to applicable law and any overriding legal retention obligations, you have the following rights in relation to your Personal Data held by 7v777:

To exercise any of the rights listed above, please contact us at [email protected]. We will acknowledge your request within a reasonable timeframe and respond substantively within 30 days, or such longer period as permitted by applicable law where the request is complex. We may ask you to verify your identity before processing a rights request.

Minors

The 7v777 Platform is strictly intended for adults aged 18 and above, or the higher minimum age required by the Operator's licensing jurisdiction. We do not knowingly collect Personal Data from individuals under the applicable minimum age. If we become aware that Personal Data has been submitted by or on behalf of a minor, we will close the relevant Account immediately and securely delete all associated data.

If you believe that a minor has registered on the Platform, please notify us at [email protected] immediately so that we can investigate and take appropriate action.

Policy Amendments

7v777 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, legal obligations or business operations. Where a material change is made to this Policy, we will notify registered users via the email address associated with their Account and/or by displaying a prominent notice on the Platform prior to the change taking effect. The updated Policy will display a revised Effective Date at the top of this page.

Your continued use of the Platform after the revised Policy has come into effect constitutes your acceptance of the updated terms. If you do not agree to the amended Policy, you should discontinue use of the Platform and request Account closure before the changes take effect.

Contact Us

If you have any questions, concerns or complaints regarding this Privacy Policy, or if you wish to exercise any of your data rights, please contact the 7v777 data team. We aim to acknowledge all data-related enquiries within 5 business days and to provide a full response within 30 days.

Email: [email protected]

For questions about your Account, responsible gambling tools or general Platform queries, you may also visit our FAQ page or review our Terms & Conditions. For responsible gambling support, please see our dedicated Responsible Gambling page.